Marketing is what we do.

If you have a marketing wish, you’ve come to the right place.

We are an honest and likeable Sunshine Coast marketing agency team.

We provide strategic and hands-on marketing that delivers absolutely delightful results.

We always deliver fresh, new ideas and we’re always prepared to try new things.

We never let ego get in the way of doing awesome work and having great relationships.

Marketing agency Sunshine Coast and Brisbane

What we can do for you.

Macneil & Co. is a full service marketing agency based on Queensland's Sunshine Coast. A leading digital marketing agency working with businesses, not-for-profits and local governments across the Sunshine Coast, Brisbane and beyond, we offer an extensive range of services executed by our talented in house marketing team.

Our marketing partners and specialist contractors that extend beyond the core team include communication specialists, PR specialists, media outlets, graphic designers, and website developers so you'll always get the best results for your unique needs.

Digital marketing strategy

We use an astute digital marketing strategy to amplify your marketing message and help your business grow and succeed.

We will attract and convert potential customers into interested prospects through targeted and strategic marketing efforts.

Lead generation

We will help you showcase your business to a vast but highly targeted audience with precisely selected keywords.

Google Ads

We are well versed in the art and science of SEO, fine-tuning websites to rank higher in search engine results and increasing organic traffic.

Search engine optimisation

We’ll help you reach just about anybody through paid social media advertising and organic social media marketing. We manage your channels too!

Social media management

We create powerful content strategies that will build, educate, inform and entertain your audience.

Content marketing

We take a digital first approach to your brand, creating one source of truth that streamlines processes, informs your audience and converts leads.

Web design

We know how to create well-crafted brand identities and graphic design that serve as a visual representation of your personality, values and offerings.

Brand and logo design

How we work.

Strategy

Market research, campaign planning, brand positioning, audience targeting

(the planning)

Execution

Campaigns, content, lead generation, SEO, corporate communications

(the doing)

Analysis

(the examining)

Campaign management, reporting, trend analysis, cost analysis, ROI, ROAS

Optimisation

(the enhancing)

Campaign optimisation, content proofreading, refinement, budget adjustment

Strategy

  • Review your current marketing.

  • Determine your target audience.

  • Hone in on your messaging.

  • Plan your marketing strategy.

(the planning)

For example

  • Market research and analysis to identify target customers and market trends.

  • Development of a marketing plan that outlines specific goals, strategies and tactics to achieve those goals.

  • Identify digital marketing solutions including identification of tools and platforms to achieve your goals

  • Content planning - social, edms, video, website, google search, lead magnets, advertising copy, etc.

  • Branding and positioning of the company or product in the marketplace.

  • Market segmentation and targeting to focus on specific customer groups.

Execution

  • Implement the campaigns and digital marketing activities identified in your marketing strategy.

(the doing)

For example

  • Campaigns. From concept to creative to copywriting, campaigns are our bread, butter and jam! We work with our clients to amplify their message using the channel/s best suited to their goals (Google Ads, YouTube, paid social media, TV on demand and more).

  • Content. We write it, design it and produce it using our team of expert copywriters, designers and video producers.

  • Lead generation. We’re great at finding new leads and nurturing them on their journey to your sales team.

  • Corporate communications. If your team needs an uplift for internal comms messaging or your department is gunning for an industry award - we excel at enterprise, corporate and government communications.

  • SEO. Let us help you get found online! Our search engine optimisation team is a unique blend of SEO copywriters and digital tech-sperts, ensuring your web presence is top notch.

Analysis

  • Ongoing review of your marketing activities and marketing materials.

  • Measure success against goals in your marketing strategy.

  • Reporting.

(the examining)

For example

  • Campaign management. We review the performance of campaigns to ensure they are finely tuned, well-oiled, marketing machines that achieve exceptional results.

  • Reporting. We analyse trends in your marketing, sales and business and measure these against success metrics. We provide reports that are transparent, understandable and have actionable outcomes.

Optimisation

  • After reporting, recommend improvements.

  • After consultation, implement improvements.

(the enhancing)

For example

  • Campaign optimisation. We use reporting outcomes to make campaign improvements and edits. This might be changes to creative, messaging, targeting, ad spend etc.

  • Content proofreading. We’re an eagle-eyed bunch with obsessive attention to detail. Do you have a massive corporate document? Maybe an industry whitepaper? We cross t’s until we go cross-eyed. Relax and let our marketing team do the dirty paperwork.

Get in touch.

Let’s connect! Maybe you're looking to propel economic growth, launch a strategic initiative, amplify your region or business’ unique offerings, or attract new business from around the world. Whatever it is, the way you tell your story online can make all the difference.