Kali started her career working in one of Queensland’s largest advertising agencies and has since branched out to specialise in digital marketing, copywriting, video and sound production, social media, paid digital advertising campaigns, website management and online branding. Kali likes hats and wears a few,  combining a love of technology with creative skills and know-how. At Macneil & Co. Kali can be found working on all the acronyms including: PPC, SEO, SEM, SERP and CRMs! Her educational background includes a Bachelor Learning Design (Communications Major), Diploma of Sound Production and Cert IV Training and Assessment.